One of the questions we are asked with regularity when clients review the reports from their various email marketing campaigns is: “Look! This person opened this email 23 times! That’s good, right?” Unfortunately, we have to answer “Probably not…”
Why is that? Continue reading
By now you have likely heard about “Drip Marketing” – the process of creating a series of timed email touches (can include snail mail also!) for your opt-in list featuring a consistent message and high-value content for the recipient (i.e. – what’s on their mind, NOT yours) that helps them learn about your business.
Creating effective drip marketing when newly starting out is a daunting challenge for any small business teams, so I thought I would share some simple tips to help you boost your results. Continue reading
If you have used, or are thinking about using, one of the services that provides for email campaign management for businesses, you have likely heard about Swiftpage Email or Constant Contact.
For those of you who have not jumped into these waters yet, let me provide a little background as to what these solutions (generally) offer. Continue reading
