Here are 6 quick tips on business blogging from the collection I have been building:
Develop your own style of writing and perspective and work with a theme that will make you want to keep writing. (Have you ever been to a blog that hasn’t seen an update in 14 months? Now you know!)
Be authentic, and maintaining your “voice” will come naturally. Oh, and one other thing – don’t sound like an advertisement.
Read other blogs, and make mental notes (written if you want) about what you like and don’t like.
If you are just starting out, to test your chosen theme, see how hard it is to come up with 10 topics. If you get rolling, don’t stop at 10. Refer to this list for topic reminders later.
Make your content “scannable” wherever possible. Folks want to get what they are interested in and move on. (Hint: Bullet points are one of my favorites.)
More on the previous: Don’t be overly long – don’t hesitate to break an article into multiple sections that you post over the course of your typical schedule. (This makes writing easier – 2 or 3 for the price of one.) And as much as possible: Use subheadings.
Lastly: Be honest and informative in your headlines. Note the title of this article. Did I not give you what I said I would? “6 Quick Tips for Business Blogging”. Nothing will cause potential readers to hit the road quicker than misleading or uninformative article titles.
One of the questions we are asked with regularity when clients review the reports from their various email marketing campaigns is: “Look! This person opened this email 23 times! That’s good, right?” Unfortunately, we have to answer “Probably not…”
Are you a small business owner or manager who has implemented some type of contact management or CRM solution for your business? If so – congratulations! You have accomplished a major milestone and put yourself and your business a step ahead of many of your competitors. However, the journey to increased productivity and profits has only just begun. Continue reading
By now you have likely heard about “Drip Marketing” – the process of creating a series of timed email touches (can include snail mail also!) for your opt-in list featuring a consistent message and high-value content for the recipient (i.e. – what’s on their mind, NOT yours) that helps them learn about your business.
Creating effective drip marketing when newly starting out is a daunting challenge for any small business teams, so I thought I would share some simple tips to help you boost your results. Continue reading
No leader is an island. Learning from the mistakes and experiences of like minded people in similar situations is a great way to jump start our own skills and insights.
And you certainly don’t want your head in the sand when it comes to making decisions about your crucial business IT processes and systems.
Following are highlights from a CIO Insights list of recent or pending business books covering various facets of your day to day management needs.
