CRM & Tech for The Small Business

Here are 6 more quick tips for better business blogging (if you haven’t seen the first article in this series, check it out here). 

This time we are focusing on ideas for topics you might want to use: Continue reading

Here are 6 quick tips on business blogging from the collection I have been building:

• Develop your own style of writing and perspective and work with a theme that will make you want to keep writing.  (Have you ever been to a blog that hasn’t seen an update in 14 months?  Now you know!) 
  Be authentic, and maintaining your “voice” will come naturally.  Oh, and one other thing – don’t sound like an advertisement.
• Read other blogs, and make mental notes (written if you want) about what you like and don’t like.
• If you are just starting out, to test your chosen theme, see how hard it is to come up with 10 topics.  If you get rolling, don’t stop at 10. Refer to this list for topic reminders later.
• Make your content “scannable” wherever possible.  Folks want to get what they are interested in and move on.  (Hint: Bullet points are one of my favorites.)
• More on the previous:  Don’t be overly long – don’t hesitate to break an article into multiple sections that you post over the course of your typical schedule.  (This makes writing easier – 2 or 3 for the price of one.)  And as much as possible:  Use subheadings.
• Lastly:  Be honest and informative in your headlines.  Note the title of this article.  Did I not give you what I said I would?  “6 Quick Tips for Business Blogging”.  Nothing will cause potential readers to hit the road quicker than misleading or uninformative article titles.

That’s all for now!  Go blog now.